Book a Strategy Session

The Power of Secret Identities

Season #4


In this week’s episode, I interview Pete Mackintosh, a Profitability Coach for Female Entrepreneurs on the power of secret identities.

Pete shares the framework of Todd Herman’s The Alter Ego Effect, where the power of secret identities removes the need for discipline, because you just become the person you want to be gradually over time by acting as your secret identity. Think Clark Kent and Superman - changing in the telephone booth - and suddenly taking on this new superhero identity.

Pete also shares the importance of carving out time for self-reflection to start unpacking your dreams and desires. He also suggests getting around a community of like-minded people trying to achieve the same goal for motivation, accountability, and inspiration.

You can CONNECT ON FACEBOOK at Pete Mack 50 or EMAIL [email protected]

And finally, join Dom's Weekly Newsletter for more coaching, guidance, and strategies to stay positive and stay successful.

Until next week! 

Be bold. Be positive. Take action everyday!