The Power of Secret Identities

Season #4


In this week’s episode, I interview Pete Mackintosh, a Profitability Coach for Female Entrepreneurs on the power of secret identities.

Pete shares the framework of Todd Herman’s The Alter Ego Effect, where the power of secret identities removes the need for discipline, because you just become the person you want to be gradually over time by acting as your secret identity. Think Clark Kent and Superman - changing in the telephone booth - and suddenly taking on this new superhero identity.

Pete also shares the importance of carving out time for self-reflection to start unpacking your dreams and desires. He also suggests getting around a community of like-minded people trying to achieve the same goal for motivation, accountability, and inspiration.

You can CONNECT ON FACEBOOK at Pete Mack 50 or EMAIL [email protected]

And finally, join Dom's Weekly Newsletter for more coaching, guidance, and strategies to stay positive and stay successful.

Until next week! 

Be bold. Be positive. Take action everyday!


How do you find your purpose? 

 How do you choose the right career? 

How do you choose the right relationship? 

How do you choose anything in life? 

You've come to the right place. My name is Dom and I've wrestled with these same questions time and time again. And I learned that I must first study myself, before I look outside of myself for the answers. 

Join my email list and I'll help you get started on this epic journey of self-discovery! 

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