19. Build Your Mission-Based Marketing Mindset
How do you create marketing that feels aligned with your values and purpose? In this episode, I’ll show you how to develop a mission-based marketing mindset that connects authentically with your audience and drives meaningful impact.
Marketing doesn’t have to feel icky or out of alignment with who you are. In this episode, I discuss how to build a mission-based marketing mindset that reflects your values, purpose, and the bigger change you want to see in the world. Drawing inspiration from Simon Sinek’s iconic idea that "people don’t buy what you do; they buy why you do it," this episode focuses on creating marketing strategies that are authentic, mission-driven, and impactful.
Main Topics Covered:
- Understanding Your Why (1:00): Learn how to define your personal mission and purpose and why it’s essential for marketing success.
- Building Your Mission-Based Marketing Mindset (2:40): How to use your business as a vehicle for change and align your marketing with your mission.
- The Role of Beliefs in Marketing (4:10): Reflect on your beliefs about marketing and how they shape the way you approach your business.
- Creating Impact Through Your Business (5:20): The power of aligning your mission with your business and marketing strategies to create real change.
- The Importance of Integrity and Alignment (6:00): Why staying true to your mission makes you stand out and helps you connect with the right clients.
Resources Mentioned:
- TED Talk Inspiration: Simon Sinek’s Start With Why: How Great Leaders Inspire Everyone to Take Action. https://www.youtube.com/watch?v=u4ZoJKF_VuA
- Activity Idea: Reflect on your personal mission and how it connects with the work you’re doing in your business.
- Book Recommendation: Live Your New Story by Dominique Narciso Kim
https://www.amazon.com/Live-Your-New-Story-Discover/dp/1977230768
Loved this episode? Please leave a review, so that we can reach more women entrepreneurs on their entrepreneurial journey!
Ready for more support? Your next action step is to join the WE Corps Global Facebook Group: Women's Entrepreneurial Corps (WE CORPS GLOBAL) to connect with like-minded women entrepreneurs, get support, and learn how to build your mission-driven coaching business! You can join here: https://www.facebook.com/groups/wecorps/
